EP102: Why eco-efficiency is a myth and the Business of Less - Dr. Roland Geyer

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GUEST

Dr. Roland Geyer

ROLE

Renowned Industrial Ecologist, Professor, and Author

Book

The Business of Less

Background

For the last thirty years, corporate sustainability has meant the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. But what if we have it all wrong — what if these are just myths that give us the illusion of progress, while the data suggests otherwise?

This is the core thesis of Dr. Roland Geyer’s new book, The Business of Less, and on today’s episode, we’re thrilled to learn from him why exactly these are “myths,” as well as a new paradigm designed to (finally) reconcile business and the environment.

Episode Brief

Dr. Roland Geyer joins Peter on this week’s episode to discuss:

  • Calculating the total amount of plastic ever produced

  • The impact of his groundbreaking plastics research

  • Why “eco-efficiency” and “win-win” opportunities are sustainability myths

  • The notion of “net-green” and how businesses can get there

  • Why he’s optimistic about the future

Credits

HOST

Peter Levin

PRODUCTION

Dan Mahoney

MUSIC

Eddie Knuckles

Peter Levin