EP102: Why eco-efficiency is a myth and the Business of Less - Dr. Roland Geyer
GUEST
Dr. Roland Geyer
ROLE
Renowned Industrial Ecologist, Professor, and Author
Book
Background
For the last thirty years, corporate sustainability has meant the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. But what if we have it all wrong — what if these are just myths that give us the illusion of progress, while the data suggests otherwise?
This is the core thesis of Dr. Roland Geyer’s new book, The Business of Less, and on today’s episode, we’re thrilled to learn from him why exactly these are “myths,” as well as a new paradigm designed to (finally) reconcile business and the environment.
Episode Brief
Dr. Roland Geyer joins Peter on this week’s episode to discuss:
Calculating the total amount of plastic ever produced
The impact of his groundbreaking plastics research
Why “eco-efficiency” and “win-win” opportunities are sustainability myths
The notion of “net-green” and how businesses can get there
Why he’s optimistic about the future
Credits
HOST
Peter Levin
PRODUCTION
Dan Mahoney
MUSIC
Eddie Knuckles