EP101: Clean meat and the second domestication - The Better Meat Co

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GUEST

Paul Shapiro

ROLE

Founder and CEO

Company

The Better Meat Co

The Better Meat Co on In Good Hands

Background

Most plant-based meats are made with protein from either soy, wheat or peas. The ingredients work, but the process of growing and harvesting the crop, milling it into a powder and isolating it to increase the protein content is time consuming and making it mimic the texture of animal meat has been a big challenge.

Enter The Better Meat Co - the startup developing a new type of plant-based superfood that has more nutrition, meat-like texture, and efficiency than anything in the industry today.

Episode Brief

Better Meat Co Founder and CEO Paul Shapiro joins Peter on this week’s episode to discuss:

  • The second domestication

  • Creating real meat without animals

  • The pitfalls of traditional plant-based meats

  • The promise of their signature product, Rhiza

  • Growing his high school club into a national organization

  • 3 ideas he wants to see other entrepreneurs pursue asap

Credits

HOST

Peter Levin

PRODUCTION

Dan Mahoney

MUSIC

Eddie Knuckles

Peter Levin