EP103: Why the plant-based revolution is not inevitable and how we will fix this - Rebellyous Foods
Background
Recent headlines have triumphantly claimed the “plant-based meat revolution is here!” — $100Ms in investment, soaring consumer demand, rapid product development. However, plant-based meat still costs 2-5x as much as its animal counterparts and makes up just 1/5 of 1% of the entire meat industry.
If we want to mainstream plant-based meats, we need to solve the cost problem. Enter: Rebellyous Foods.
Episode Brief
Rebellyous Foods Founder and CEO, Christie Lagally, joins Peter on this week’s episode to discuss:
Why the plant-based revolution is not inevitable
The key insight underpinning the Rebellyous Foods origin
Destructive vs constructive food production
Rethinking how we make plant based meats
Building infrastructure and a consumer brand in parallel
Credits
HOST
Peter Levin
PRODUCTION
Dan Mahoney
MUSIC
Eddie Knuckles