EP103: Why the plant-based revolution is not inevitable and how we will fix this - Rebellyous Foods

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GUEST

Christie Lagally

ROLE

Founder and CEO

Company

Rebellyous Foods

Christie Lagally on In Good Hands

Background

Recent headlines have triumphantly claimed the “plant-based meat revolution is here!” — $100Ms in investment, soaring consumer demand, rapid product development. However, plant-based meat still costs 2-5x as much as its animal counterparts and makes up just 1/5 of 1% of the entire meat industry.

If we want to mainstream plant-based meats, we need to solve the cost problem. Enter: Rebellyous Foods.

Episode Brief

Rebellyous Foods Founder and CEO, Christie Lagally, joins Peter on this week’s episode to discuss:

  • Why the plant-based revolution is not inevitable

  • The key insight underpinning the Rebellyous Foods origin

  • Destructive vs constructive food production

  • Rethinking how we make plant based meats

  • Building infrastructure and a consumer brand in parallel

Credits

HOST

Peter Levin

PRODUCTION

Dan Mahoney

MUSIC

Eddie Knuckles

Peter Levin