ABOVE THE FOLD #52

Goooooood morning fam! Yesterday was Earth Day - which for most brands meant great opp to greenwash! A tonnnn of brands launched Earth Day discounts or "limited drops" (aka BUY MORE) - buncha Earth-loving FAKERS! The true homies - like Bite - did Earth Day right by taking their store offline.

The links

1. Startup idea: create a new city

2. Taylor Swift for the win

3. Domino's now delivers with driverless cars

4. Victoria Paris and the future of vlogging

5. Drone entertainment is cool

Random thought: So I'm watching this show right, and this guy (who happens to be bald) is product testing a bunch of merch. He's a pretty picky guy, but he starts complaining about the hat being too itchy and it got me thinking: who designed the hat? Did the OG designer have hair? If they did, how did this carry through into the product (ie. materials chosen)? This isn't just a "hats for bald people" request for product, but rather a broader observation re: how products can overlook groups of people who don't resemble the owner's lived experience. It's why diversity at the decision-making level is critical - if we're going to make laws, design algorithms, create products, we need to include different people at day 0 so we don't run into itchy hat-esque issues.