EP26: Pioneering a new way for anyone to remove excess CO2 from the atmosphere - Nori
Background
Our warming atmosphere puts us on a collision course with extreme weather, food shortages, mass extinction, and social unrest. We’ve already emitted more carbon than is safe, and we’re not reducing fast enough.
To avoid this type of future, we need to radically reduce our carbon emissions and remove the excess from our atmosphere. The problem is, our current economic system makes it easier and more profitable to emit carbon than to avoid doing so.
Solution
Enter Nori - one of the world’s first marketplaces that allows anyone to pay to remove excess CO2 from the atmosphere. By creating a massive marketplace for carbon removal, starting with regenerative agriculture projects that store carbon in the soil, Nori can help us repair our climate and fund a better future.
Episode Brief
Paul Gambill, Nori’s Founder and CEO, joins Peter on this week’s episode to discuss:
Pioneering a new way for anyone to pay to remove excess CO2 from the atmosphere
The different ways to facilitate “carbon removal”
Carbon offsets as a “cop-out”
The significance of the recent Microsoft announcement
Embedding “carbon removal as a service” into e-commerce checkouts
How he would advise the next president on climate policy if given the opportunity
Credits
HOST
Peter Levin
PRODUCTION
Dan Mahoney
MUSIC
Eddie Knuckles