The better bottle - Boxed Water (Feb 2020)

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Fun Fact

Every time someone posts a picture of Boxed Water with #BetterPlanet, they plant 2 more trees (858,000 and counting!).

Founder

Benjamin Gott

LAUNCHED

2009

HQ

Holland, MI

Boxed Water on In Good Hands

Problem

We’ve seen some of the stats around plastic. “8.8 million metric tons of plastic enter our oceans every year.” Or, “by 2050 there will be more plastic in the ocean than fish.”

Solution

In a world where 69 billion plastic bottles are produced every year, Boxed Water is a much better single-use option. Roughly 3/4 of each of Boxed Water is made of paper, fully recyclable and free of BPAs and phthalates. Their paper comes from well-managed forests which are continually being replanted to replace harvested trees and offset their carbon footprint.

Episode Brief

Rob Koenen, Boxed Water’s Chief Marketing Officer, joins Peter on this week’s episode to discuss:

  • Winning the attention of consumers in 2020

  • Why Patagonia is thriving while North Face struggles

  • Boxed Water vs plastic bottles

  • #BetterPlanet and behind the scenes of a viral campaign

  • Why he’s bearish on the use of influencers as a marketing channel

Credits

HOST

Peter Levin

PRODUCTION

Dan Mahoney

MUSIC

Eddie Knuckles

Peter Levin