EP66: The startup making your online shopping spree carbon neutral - EcoCart

Apple Stitcher Breaker

Guest

Dane Baker

Role

Co-Founder and CEO

Flagship Product

EcoCart chrome extension

HQ

San Francisco, CA

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EcoCart on In Good Hands

Background

We love shopping — but it’s a huge contributor to climate change. Everyday in the U.S. alone, online orders travel about the same distance as going to the moon and back 133,000 times (EcoCart).

Solution

Enter EcoCart. Every time you shop at one of their 10,000+ partner stores, EcoCart will automatically offset the environmental impact of your order.

Episode Brief

EcoCart’s Co-Founder and CEO, Dane Baker, joins us on this week’s episode to discuss:

  • The EcoCart eureka moment

  • Why a B2B Shopify plugin made sense as product #1

  • Launching a B2C offsetting chrome extension

  • Onboarding over 10,000 merchant partners

  • Browser extension customer acquisition strategy

  • The moonshot potential for EcoCart

  • Why the Starbucks rewards program is overhyped

Credits

HOST

Peter Levin

PRODUCTION

Dan Mahoney

MUSIC

Eddie Knuckles

Peter Levin