EP82: Improving the world’s carbon footprint literacy - Clever Carbon
Background
When you’re buying an item at the grocery store, you can make a decision based on nutritional content, branding, price – why not a carbon footprint? Enter Clever Carbon, the startup teaching people about their carbon footprint in a hip, modern, and relatable way.
Episode Brief
This week we’re joined by Clever Carbon Founder and CEO Michelle Li to explore:
Her journey from cancer genomics to climate startup founder
How we should be talking about climate
Why carbon footprint literacy is a major opportunity
Their carbon coffee menu
The company's longterm impact potential
Credits
HOST
Peter Levin
PRODUCTION
Dan Mahoney
MUSIC
Eddie Knuckles