ABOVE THE FOLD #33

Morning! If you're new to this email - welcome to the fam! Great to have you here. You can catch up on previous letters here.
The links

1. Cash app made an apparel line

2. Airbnb founders rejected 7x early on

3. David Dobrik's 100k puzzle

4. Tons of opportunity in social

5. Drunk shopping is a $45B/yr industry? (51 more random facts)

Idea of the week: delivering services within games. We're already seeing companies like Roblox and Fortnite experiment with things like concerts. But there's waaaay more potential here - could games accommodate 1-to-1 services? After my parents divorced, I remember seeing a fam therapist - dull building, a foreign place to me with someone I didn't know. What if instead, a therapist could provide child therapy services within fortnite - an environment the patient feels comfortable in? The therapist would lose out on observing body language, but could be a fantastic way to break the ice/build trust in the first 1-2 meetings. What other services could exist within games?