EP53: The how-to on launching a sustainable juice company - So Good So You

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Guest

Rita Katona

Role

Co-Founder, Chief Brand and Innovation Officer

Flagship Product

Functional juice shots

HQ

Minneapolis, MN

So Good So You on In Good Hands

Background

So Good Brand is a leading developer, maker and marketer of better-for-you plant-based functional beverages and foods.

For the Love of Body and Planet™

From zero waste manufacturing to their new BtrBtl™ packaging, So Good So You is setting the bar on what it looks like running a high-growth company while making sure sustainability is prioritized across the company’s footprint.

Episode Brief

So Good So You’s Co-Founder and Chief Brand + Innovation Officer Rita Katona joins us on this week’s episode to discuss:

  • Her big leap from Target HQ to startup founder

  • The playbook on launching a juice company

  • Scaling distribution from 0 to over 4000 stores

  • Setting up their own zero-waste manufacturing facility

  • Why their new BtrBtl™ packaging is a huge deal in the beverage industry

Credits

HOST

Peter Levin

PRODUCTION

Dan Mahoney

MUSIC

Eddie Knuckles

Peter Levin