EP35: The sustainable sheets company that hates the word “sustainable” - Sheets & Giggles
Fun Facts
Compared with cotton, the production of their eucalyptus sheets use up to: 96% less water (~1,000 gallon difference), zero pesticides (cotton uses ~16-24% of the world's insecticides), and 30% less energy.
Founder
Colin McIntosh
LAUNCHED
October 2017
Flagship Product
Funding
$1.8M
HQ
Denver, CO
Background
Most sheets and comforters today are made from cotton. The problem with cotton is that it requires a ton of water, energy, and pesticides to harvest.
Solution
Enter Sheets & Giggles - the company creating 100% Eucalyptus Lyocell sheets that are softer, more breathable, and more sustainable than both cotton and bamboo. Compared with cotton, the production of their eucalyptus lyocell uses up to: 96% less water (an estimated ~1,000 gallon difference), zero pesticides or insecticides (cotton uses ~16-24% of the world's insecticides), and 30% less energy.
Episode Brief
Colin McIntosh, Founder and CEO of Sheets & Giggles, joins Peter on this week’s episode to discuss:
Getting fired and his inspiration to start up
Launching one of the most successful crowdfunding campaigns ever
Why he’s bearish on using the word “sustainable” in branding
Stepping up in the time of pandemic
The people who’ve had the biggest impact on his learning
The best idea rotting in his idea graveyard
Credits
HOST
Peter Levin
PRODUCTION
Dan Mahoney
MUSIC
Eddie Knuckles