EP90: Could this startup become the Impossible Foods of Alcohol? - Endless West
Background
In 2015, Mardonn came across a Napa Valley Chardonnay that changed the way he thought about fine wines and spirits forever. This particular vintage, due to its age and pedigree, had become too valuable to open. As a wine enthusiast, Mardonn began to wonder what good a bottle serves if it can’t be tasted. As a scientist, he asked himself: was it possible to create the same renowned wine without conventional production methods?
Episode Brief
This week we’re joined by Endless West Co-Founder and CTO Mardonn Chua to explore:
The problems with the alcohol industry today
Producing wines and spirits in a lab
Developing their own line of whiskeys and wines
Enabling brands to launch their own sustainable spirits
The moonshot potential for Endless West
Credits
HOST
Peter Levin
PRODUCTION
Dan Mahoney
MUSIC
Eddie Knuckles