EP12: The personal care startup eliminating plastic from our daily routines - by Humankind

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Not So FUN FACT

Every day, 28,000 tons of single-use plastic are disposed into our oceans.

FOUNDERS

Brian Bushell and Josh Goodman

FLAGSHIP PRODUCTs

Line of personal care products

LAUNCHED

2018

Funding

$4M from SV Angel, Lerer Hippeau, Box Group, Great Oaks Venture Capital, and Red Sea Ventures

HQ

New York, New York

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The Problem

In the middle of the Pacific Ocean, there’s a floating mass of plastic waste twice the size of Texas. It’s there because humans dump 10 million tons of plastic waste into the ocean each year. And it’s more than just an eyesore: fish eat the plastic waste, we eat those fish, and human health suffers.

Our addiction to plastic-powered convenience is harming our bodies and our planet.

The Solution

Enter by Humankind - the personal care company that’s created a suite of products designed to reduce single-use plastic waste from our daily routines.

Episode Brief

Brian Bushell, Co-Founder and CEO of by Humankind, joins Peter on this week’s episode to discuss:

  • Founding Baked by Melissa and how it led to by Humankind

  • The “real” problem: single-use vs plastic

  • Texting as an e-commerce interface

  • Creating sustainable packaging solutions

  • What's next and the moonshot

  • Lightning Round:

    • What other consumer brand are you most excited about?

    • Bullish/bearish and why: Alcohol-free “booze” (ie Haus, Kin Euphorics)

    • If you weren’t working on bH, what problem area would you be exploring?

    • Who has had the greatest impact on your learning and why?

Credits

HOST

Peter Levin

PRODUCTION

Dan Mahoney

MUSIC

Eddie Knuckles

Peter Levin