EP71: Building Keurig 2.0 - Bruvi

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Guest

Mel Elias

Role

Co-Founder and CEO

Flagship Product

Single-serve coffee machine

HQ

Los Angeles, CA

Bruvi on In Good Hands

Background

Single-serve coffee is booming and, in many ways, is already a more sustainable option that brewing pots. Less water wasted and much lower chance of throwing coffee to waste. But - most of the single-use pods still end up rotting away in a landfill for years and years.

Solution

Enter Bruvi - the startup building the next-generation single-serve coffee system, including more eco-friendly pods that degrade organically instead of wasting away in landfill for 100s of years.

Episode Brief

Bruvi Co-Founder and CEO Mel Elias joins us on this week’s episode to explore:

  • Growing The Coffee Bean & Tea Lea to $500M and 1,000+ stores

  • Coming out of retirement to start Bruvi

  • Winning against incumbent coffee makers

  • Why single-serve is more sustainable than brewing pots

  • A big idea he’d like to pursue in the future

Credits

HOST

Peter Levin

PRODUCTION

Dan Mahoney

MUSIC

Eddie Knuckles

Peter Levin