ABOVE THE FOLD #63

Morning! Quick update: inventory just hit amazon - as soon as the listing goes live, I'll let you know!! In the meantime, let's jump in...

The links

1. Paint that purifies your air

2. Bake blue muffins, measure your gut health

3. 3D kitties

4. Thread of interesting charts

5. Being a good bullshitter as a signal of IQ

This week I learned: Thomas Edison invented (mainstreamed) the word "hello." It existed, but was pronounced differently and used as an expression of surprise. When he was working on the phone, they needed a loud greeting for operators. He thought the word “hello” was easy to yell, so everyone using phones adopted it. Rest is history!

Idea of the week: There's a saying that goes something like: first-time founders focus on product, second-time founders focus on distribution. Can't sell product if you can't reach customers! Hence the idea: the Airbnb Distributor. Airbnb hosts buy a bunch of things to improve the guest experience - games, towels, beach chairs etc. If [co] aggregated hosts into one buying group, brands would JUMP at the opportunity to get their product into 1000s of homes. Hosts would get discounted items (= more, cheaper amenities), guests have better experiences and leave good reviews. Win-win-win :)