ABOVE THE FOLD #6

1. The next Amazon competitor

2. Steve Jobs on consulting

3. Creating reCAPTCHA + Duolingo (1 hr pod)

4. Cigarettes + the great Aldi/Trader Joe's backstory

5. Harnessing the power of humanity's outliers to develop new therapeutics

Affecting change: 2 min clip from the latest Patriot Act episode.

Idea of the week: Snapple facts, for toilet paper. Huh? IMO, snapple facts is the most under-appreciated design hack in last 20 years of CPG- simple, dopamine triggering, cheap to execute at scale, drives repeat purchases. I think adding fun facts to every ~5th square of toilet paper could be surprisingly delightful + clever way to reduce overall paper use. 

Zoom out and try this framework: where else could you 10x the delight of an every-day, commodity product with fun facts?  

Peter Levin