ABOVE THE FOLD #38

Morning y'all! If you're new to this email - great to have you. You can catch up on previous letters here.

The links

1. "Startup accelerator" for tv shows

2. Why experiments make ppl uneasy

3. Astrology is underrated

4. Coolest things I learned in 2020

5. Making $Ms on snap's tiktok competitor

Idea of the week: kickstarter for audience. Right now, sites like kickstarter/ indiegogo are focused on getting creators paid before taking the leap into creating their product full-time. But $$ is only a piece of the pie - there should be something that helps creators kickstart their audience. Maybe a site where you can put up a short trailer teasing a concept that would live on youtube, but you'd only start if it gets 1000 "pre-subscribers." People could sift thru diff ideas, "pre-sub" by adding their phone #, and if the campaign succeeds, get texted a link to the creators YT channel. Lower commitment than paying up and helping creators build a "minimum viable audience" before taking the leap?

Peter Levin