ABOVE THE FOLD #27

Happy Friday everyone! I interviewed the CEO of Returnity this week - here's my sparknotes on why what they're doing is super interesting (+ v hard). Tons of inspo for new ideas in that ep (listen here).

The links

1. How Chick-fil-a stacks up vs the comp

2. This new bookstore (wow)

3. Ryan Smith's story before buying the Utah Jazz

4. Religious trading cards (hmmm)

5. How Apple Music fell behind (and how they can win)

Fan-controlled football: this is a crazy idea. New football league launching that'll let viewers call players for each team. Coming Feb 2021. 

Idea of the week: "buy one give one" models are everywhere in CPG. tentree does buy 1 shirt, they'll plant 10 trees. toms did something similar with shoes. Ecosia is a search engine that'll plant 1 tree after every ~40 searches (they make money on ads). I wonder if you could try a similar model in newsletters... Open rate is one of the key metrics when selling ads in email, so maybe: incentivizing subscribers to open = high open rate = valuable placement for sponsors? Hmmm