ABOVE THE FOLD #19

Happy friday y'all! We just launched the first expansion pack for INCO. If you own and enjoyed the OG, you'll like fresh phrases :)

The links

1. How MSCHF is dominating the internet

2. Paid local newsletters for the win

3. The Recess x Poolside collab is cool

4. Airbnb getting to "ramen profitability"

5. What happened in 1971 that caused so many trends to abruptly change course?

Life hack: never type your email in again.

Observation: my sister just started working for instacart as a shopper. It's kinda like Uber Eats, except more frustrating. She has to weave through aisles, wait behind other shoppers, and pick up items one by one, while Bob @ubereats picks up the order pile and heads out in secs. Restaurants have evolved w/ the times - to-go counters and branded pick up areas tailored to Uber Eats, Grubhub etc. Grocery hasn't changed at all to accommodate. There's a # of opps here - from helping grocers rethink how they accommodate "to-go" workflows to (more ambitiously) creating a new chain of grocery designed specifically for pick up/delivery and the broader online grocery trend.