ABOVE THE FOLD #11

3. Why Mr. Beast will be the first Youtube billionaire

4. Appealing to everyone appeals to no one

5. How does your body respond to specific foods? Metabolic health will be the next step-tracker

Spotlight: this project is destined to make waves, just like the director's previous doc, What The Health.

Idea of the week: every morning, I get a notification from Starbucks asking if I want to order my venti iced coffee w/ no syrup + a splash of cream. It knows I've ordered the same thing for the past 4 weeks, and simplifies my morning re-order to 1-tap. Outside of my nyc bubble, most people get their starbs, mc d's dunkins etc via drive thru. Which means there's no app history to pull from to accelerate the process. Every order starts as if we've never been there before. Food chains could install cameras that log our license plate and associate it with our order history. This way, the second we pull thru, the menu or rep could personalize our experience: "Hi Peter, great to have you back again. Same as usual?"

Peter LevinJuly 10, 2020