EP7: Ending plastic waste, one smile at a time - Bite

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NOT SO FUN FACT

More than 1 billion toothpaste tubes end up in landfills every year. That’s 50 Empire State Buildings, every single year.

FOUNDERS

Lindsay McCormick and Asher Hunt

FLAGSHIP PRODUCT

4-month subscription Use code INGOODHANDS for $5 off!

LAUNCHED

2018

HQ

Los Angeles, CA

Bite with hand

The Problem

As we’ve learned in previous episodes, plastic waste is a massive issue. Here are some sobering facts as they relate to toothpaste: more than 1 billion plastic toothpaste tubes are thrown out each year, with harsh chemical residues. More than 100 million animals suffer and die in the U.S. every year in cruel chemical, drug, food, and cosmetics tests.

The Solution

Bite Toothpaste bits are all-natural, chewable tablets that come in a glass bottle and are re-filled via mini, compostable packages.

No plastic. No harsh chemicals.

Episode Brief

Lindsay McCormick, Founder and CEO of Bite, joins Peter on this week’s episode to discuss:

  • The eureka moment

  • Starting the company out of her living room and creating 1000’s of units by hand

  • Challenging long-standing convention and changing consumer behavior

  • Navigating online vs offline distribution strategy

  • What's next and the moonshoot

  • Lightning Round:

    • Scenario - DTC marketing manager with limited budget. What are some of the non-obvious channels you’ve seen meaningful ROI?

    • Dug up the archives - senior project on deforestation. What was that about?

    • Your first stint out of college was reporting on a 3-week bike-across-America race. What memory sticks out from this experience?

    • What consumer brand are you most excited about?

    • Who has had the greatest impact on your learning and why?

Credits

This episode is brought to you by Bite Toothpaste Bits, the only all-natural, plastic-free way to replace the paste we’ve used our whole life. If you’re looking to cut single-use plastic from your life, go to BiteToothPasteBits.com and use code INGOODHANDS for $5 off their flagship 4-month subscription (incl. free shipping)!

HOST

Peter Levin

PRODUCTION

Dan Mahoney and Lucas Arndt

MUSIC

Eddie Knuckles

Peter Levin